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How to cultivate brand loyalty (strategies and examples)
In a sea of competing products and offers, cultivating brand loyalty is the only way to get your customers to commit. The modern consumer is looking for more than just a good deal—they want brands they...
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Strategic brand collaborations: Finding successful partnerships
There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable...
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How to create a social media style guide: 10 things to include
Social media is where brands and people want to see and be seen. It’s where you establish a community of raving fans, a voice unique to your brand and an identity that’s unmistakably yours. While you...
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How to measure brand awareness: 10 metrics to track
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as...
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Find UK Instagram influencers to grow your brand
Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements...
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Post Performance Report: Brands turning IRL events into online engagement
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your...
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Always Up-to-Date Guide to Social Media Video Specs [Facebook, Instagram,...
Last Updated: August 27, 2024 Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to...
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Always up-to-date guide to social media image sizes
Last Updated: August 27, 2024 Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying...
View ArticleBalancing Act: lululemon’s Secret to a Relatable & Aspirational Social Presence
Ever wondered how top brands strike the balance of inspiring their audience while also remaining relatable and authentic? It’s not easy, but lululemon is incredibly intentional about blending...
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Brand awareness: What it is and strategies to improve it
What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. But in today’s cluttered landscape, that...
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